initialstudiosShow us your build

It works in the demo. We make it work for real.

Jake and Ben are a two-person product studio in Geelong & the Surf Coast. We fix vibe-coded apps, build new ones for iOS, Android and the web, and help you launch and market them. You own the code and every account.

The last 10%

  • Only the right people get in
  • Payments never go missing
  • Customer data kept private
  • Backups that actually restore
  • We hear about bugs first
  • Holds up on a busy day
  • You own the code and every account

The first 90% took a weekend.

Pokiemate · Our product · iOS and Android

Apps, dealt properly.

Pokiemate is our own mobile app, start to finish: venues, live streams, coins and a weekly giveaway. We built the app and the store listing and campaigns around it.

pokiemate.com.au ↗
  • Pokiemate app screen: Your mate at the pokies. Venues, live streams, coins and a weekly jackpot in one app.
  • Pokiemate app screen: Every room in Aus. Search venues by suburb or state and see who is playing tonight.
  • Pokiemate app screen: Your seat's the stream. Go live, run suit polls and read the chat.
  • Pokiemate app screen: Coins for carryin' on. Tasks earn coins for chatting and sharing wins.
  • Pokiemate app screen: The pot keeps fattening. Leftover poll coins roll into the weekly giveaway.
  • Pokiemate app screen: Own the floor at your local. Profile with wins, jackpots and followers.

Built to take the load.

  1. GridVert website

    Our product · gridvert.com

    GridVert

    Streamers sell ad space on their own broadcast.

    • We check: logins
    • We check: payments
    • We check: backups
    • We check: error alerts
  2. 2 Doors website

    Client · 2doors.co

    2 Doors

    A recruitment site that feels human, not corporate.

  3. The Unhidden Co. website

    Client · theunhiddenco.shop

    The Unhidden Co.

    A headless Shopify store on Hydrogen, built for drops and restocks.

Build it. Launch it. Keep it running.

  1. BUILD

  2. LAUNCH

  3. KEEP

Want the whole job? We do the full spec: build, launch and keep it running.

Show us your build

  1. Free 20-minute call
  2. written plan and quote before any work starts
  3. we build

With the two people who'd build it. No sales deck. No mobile number needed. You own the code and every account.

Rather email? hello@initialstudios.com.au · 0421 770 215

Your build ticket
What do you need?
What is it?
Where is it at?

Who we are

Geelong & the Surf Coast

Two people, one studio. We build apps and sites, and help launch and market them. We do client work for 2 Doors and The Unhidden Co., and run our own products, GridVert and Pokiemate.

Questions

Is the first call free?

Yes. It's a free 20-minute call with the two people who'd build it. You tell us what you've got, we tell you what we'd do about it.

Do you build phone apps?

Yes, for iOS and Android. Pokiemate is ours, and it's on both.

Who owns the code and the accounts?

You do, from day one. Code, domains, hosting and analytics all sit in your name.

What happens if something breaks after launch?

You message us and we fix it. Most clients keep us on to look after it, so nobody's left chasing a bug on their own.

Do you do marketing too?

Yes. We do the marketing structure and campaigns as well as the build, as we did for Pokiemate.

Where are you?

Geelong & the Surf Coast, working with clients across Australia.