It works in the demo. We make it work for real.
Jake and Ben are a two-person product studio in Geelong & the Surf Coast. We fix vibe-coded apps, build new ones for iOS, Android and the web, and help you launch and market them. You own the code and every account.
The last 10%
- Only the right people get in
- Payments never go missing
- Customer data kept private
- Backups that actually restore
- We hear about bugs first
- Holds up on a busy day
- You own the code and every account
The first 90% took a weekend.
Pokiemate · Our product · iOS and Android
Apps, dealt properly.
Pokiemate is our own mobile app, start to finish: venues, live streams, coins and a weekly giveaway. We built the app and the store listing and campaigns around it.
pokiemate.com.au ↗Built to take the load.

Our product · gridvert.com
GridVert
Streamers sell ad space on their own broadcast.
- We check: logins
- We check: payments
- We check: backups
- We check: error alerts

Client · 2doors.co
2 Doors
A recruitment site that feels human, not corporate.

Client · theunhiddenco.shop
The Unhidden Co.
A headless Shopify store on Hydrogen, built for drops and restocks.
Build it. Launch it. Keep it running.
BUILD
LAUNCH
KEEP
Want the whole job? We do the full spec: build, launch and keep it running.
Show us your build
- Free 20-minute call
- written plan and quote before any work starts
- we build
With the two people who'd build it. No sales deck. No mobile number needed. You own the code and every account.
Rather email? hello@initialstudios.com.au · 0421 770 215
Who we are

Founder
Benjamin Tehan
Geelong & the Surf Coast
Two people, one studio. We build apps and sites, and help launch and market them. We do client work for 2 Doors and The Unhidden Co., and run our own products, GridVert and Pokiemate.
Questions
Is the first call free?
Yes. It's a free 20-minute call with the two people who'd build it. You tell us what you've got, we tell you what we'd do about it.
Do you build phone apps?
Yes, for iOS and Android. Pokiemate is ours, and it's on both.
Who owns the code and the accounts?
You do, from day one. Code, domains, hosting and analytics all sit in your name.
What happens if something breaks after launch?
You message us and we fix it. Most clients keep us on to look after it, so nobody's left chasing a bug on their own.
Do you do marketing too?
Yes. We do the marketing structure and campaigns as well as the build, as we did for Pokiemate.
Where are you?
Geelong & the Surf Coast, working with clients across Australia.





